Since the early stage
The discovery process started with a benchmarking on the global car-sharing solutions, followed by researches on consumer engagement about the topic. Based on the outcomes, and after defining our personas, I've designed the brand, colors, style-guides, and first concept for the apps (iOS, Android, and Web).
Finding a match
As a renter: By interacting with the app, the user can find and request a car to rent, later pay through the app and manage the entire rental process.
Rental request, check-in and check-out
The car owner has control of the process: Receiving and analysing the rental request, delivering the car keys and validating the check-in and check-out through the app.
Designing the app
By applying lean design and working closely with the development team, I was able to provide a polished user interface and a smooth user experience for a complex product structure.
Web app
Advertising moObie
I co-directed the creation of our very first video presenting moObie to the audience. Creating the screenplay and storyboard, selecting the cast, and participating in the filming and editing process.