Elevating Design: Leading teams, shaping experiences, and inspiring innovation.
I have extensive experience leading projects and managing teams of designers, working closely with business strategy, data, product, and development teams to improve the quality and user experience of various products.
Over the past 18 years, I have designed apps, websites, and digital solutions to enhance business growth and customer satisfaction. I have also created products from scratch, developed and organized Design Systems, recruited and supervised talented professionals, and studied coding as a hobby.
I consider myself a detail-oriented person, always seeking patterns and solving problems. I am passionate about researching user behavior and love technology, music, movies, and art.
My work experience
TomTom
Geolocation
I have been deeply involved in the design and facilitation of ready-to-use components and UI guidelines aimed at simplifying the integration of TomTom internal and external apps and tools. Simultaneously, I actively contribute to enhancing the Developer Experience by designing web documentation, dashboards, and actively participating in the development of internal tools.
felyx
Moped sharing
As the first in-house designer at Felyx, I improved the visual and user experience of their products and services by creating a solid design foundation connecting the brand with the apps. I delivered consistent visuals for Android and iOS, assisted in development, and researched improvement opportunities. This contributed to meeting company targets, including expanding Felyx to Germany and France and consolidating operations in Benelux countries.
Chama
Logistics
As a team leader, I guided product designers, enhancing their skills and elevating Chama apps to higher quality levels. We scaled the Design System for consistent brand and product advancement. Establishing an efficient design and development cycle facilitated continuous research and exploration.
As a product designer, I crafted user-centric solutions and new features, enhancing Chama's services and products.
Tajawal
Travel
As a Product designer specializing in mobile apps, I established the foundational style for Tajawal and Almosafer brands and developed a cohesive Design System. Working within a multicultural team, we introduced new features, conducted user tests, and closely monitored performance, leading to enhanced user experiences across both apps.
moObie
Car sharing
Since the first stage, I was in charge of product conception, brand creation, visual guidelines, websites, and mobile apps. I applied UX methods, including user testings, to deliver a polished experience. Besides, I oversaw the development with continuous releases.
Easy Taxi
Mobility
As a Senior Product Designer and later, Lead UI Designer, I was responsible for renewing the visual aspects for the customers and drivers’ apps and designing new features, and validating ideas on the field together with our UX research team.
Tritone Interactive
Digital agency
I designed mobile apps and produced visual interfaces for products like interactive tables, dashboards, and interactive totems used for sales and management purposes by clients such as Bradesco, Telefónica, and Honda motors.
The Aubergine Panda
Digital agency
I designed digital campaigns, web portals, mobile apps, and games. I also helped develop a private social network, in which I was involved since the idealization, designing the concept and all visual elements, prototyping, and user testing.
Safari Media
Digital media
I conducted a team focused on marketing and promotional campaigns, videos, and digital advertisements. I optimized the production process by setting a fluid workflow between designers and developers.
Borghi/Lowe
Agency
I was UX/UI Designer and Art Director. I designed websites, mobile apps, and digital campaigns for clients such as CloseUp (Unilever), GNT (Globosat), Caixa Econômica Bank, and FEI University.
The Aubergine Panda
Digital agency
I was UX/UI Designer and Art director for marketing campaigns, promotional websites, mobile apps, and interactive totems.
R7 - Rede Record
News portal
I was a visual designer focused on standardization and visual consistency. I created layouts for the main sections of the R7 portal, templates for contents and components such as photo galleries, video players, infographics, and iconography.
seepix
Digital agency
I produced mobile and desktop applications, corporate TV, from designing to coding. I worked for clients like Google, Telefónica/Vivo, Basf, Suzano, Votorantim, and ABN AMRO Bank.
Ocean BTL
Agency
I designed and coded websites and interactive desktop applications. Besides, I delivered graphic design, such as corporate magazines, advertisements, and brand identities. I worked for clients like Philips, The Government of São Paulo, Correias Mercúrio, and Hexis Científica.